This post is sponsored by the National Watermelon Board.

PBJ Crumble Bars with Watermelon Chia Jam
These PBJ Crumble Bars are a wholesome, playful twist on the classic peanut butter and jelly combination. Made with homemade watermelon chia jam, creamy peanut butter, and a hearty oat crumble, they are sweet, satisfying, and perfect for an after-school snack, a lunchbox treat, or a simple dessert to share at your next gathering.
If you love crumble bars, this version brings something fresh to the table. Instead of using a traditional jar of jam, the filling is made with watermelon rind, strawberries, lemon juice, maple syrup, and chia seeds. The result is a lightly sweet, fruit-forward jam that pairs beautifully with peanut butter and a golden whole grain crust.
Watermelon jam may sound unexpected at first, but it works surprisingly well. The rind softens as it cooks, the strawberries add familiar berry flavor, and the chia seeds help thicken the mixture naturally. It is a smart way to use more of the watermelon and create a unique filling for these peanut butter and jelly crumble bars.

There is always something special about the flavors of summer. Even when cooler days are around the corner, fresh watermelon is one of those ingredients worth enjoying as long as possible. This watermelon chia jam is a delicious way to hold onto that bright, juicy flavor while turning it into something cozy enough for baking.
Why Make Watermelon Chia Jam?
Watermelon is often best enjoyed fresh, especially on a hot day, but the rind has more uses than many people realize. Instead of throwing it away, it can be cooked down and used in recipes like this jam. Once diced and simmered with strawberries, the rind becomes tender and blends into a spoonable fruit spread.
Can You Eat Watermelon Rind?
Yes, watermelon rind is edible. It can be used in a variety of kitchen preparations, including pickled recipes and homemade jams. In this PBJ crumble bar recipe, the rind is cooked slowly until soft, then mashed with strawberries to create a jam-like texture. Lemon juice adds brightness, maple syrup adds sweetness, and chia seeds help the mixture thicken as it chills.

Making jam at home also gives you more control over the sweetness. This recipe uses only a small amount of pure maple syrup, allowing the fruit flavor to stay front and center. The chia seeds give the jam body while also adding fiber and omega-3s. Watermelon rind is also a source of the amino acid L-citrulline, which is used by the body to produce nitric oxide, a compound involved in blood vessel relaxation and blood flow.
The finished jam is layered over melted peanut butter and tucked between a simple oat crumble crust. The base is made with white whole wheat flour, old fashioned oats, brown sugar, butter, egg, and vanilla. It bakes into a tender, lightly crisp bar with a sweet and nutty filling in every bite.

These bars are easy to assemble. First, prepare the watermelon chia jam and allow it to thicken in the refrigerator. Then mix the crumble dough, press most of it into the baking pan, add a layer of melted peanut butter, spread the jam on top, and finish with the remaining crumble. After about 30 minutes in the oven, the crust turns golden and the filling becomes warm and delicious.
For the cleanest slices, let the bars cool before cutting. They are rich enough for dessert but simple enough to serve as a homemade snack. If you enjoy peanut butter and jelly sandwiches, this baked version is a fun recipe to try.

If you are a peanut butter and jelly fan, these PBJ Crumble Bars with Watermelon Chia Jam deserve a spot on your baking list.
Watch How to Make Watermelon Chia Jam and PBJ Crumble Bars
PBJ Crumble Bars
★★★★★
5 from 4 reviews
- Author: Kristina LaRue
- Prep Time: 20 mins
- Cook Time: 30 mins
- Total Time: 50 mins
- Yield: 16 bars
Description
These PBJ Crumble Bars are made with homemade watermelon chia jam, natural peanut butter, whole wheat flour, and old fashioned oats. They are sweet, nutty, fruity, and ideal for a homemade snack or simple dessert.
Ingredients
- For Watermelon Chia Jam
- 2 cups small diced watermelon rind
- 1 cup small diced strawberries
- 3 tablespoons lemon juice, about 1 lemon
- 2 tablespoons 100% pure maple syrup
- 2 tablespoons chia seeds
- For the Crumble Bars
- 1 cup white whole wheat flour
- ½ cup raw old fashioned oats
- ½ cup brown sugar
- ½ teaspoon baking powder
- ⅛ teaspoon salt
- 8 tablespoons unsalted butter, cold
- 1 egg
- 1 teaspoon vanilla extract
- ½ cup natural peanut butter, melted
- 1 cup watermelon chia jam
Instructions
- Prepare the Watermelon Chia Jam: Place the diced watermelon rind and strawberries in a medium pot over medium-low heat. Cook, stirring occasionally. Cover and continue cooking for about 1 hour, or until the fruit has softened enough to mash.
- Using a pestle or the back of a spoon, mash the watermelon rind and strawberries until the mixture has a jam-like texture.
- Remove the pot from the heat. Stir in the lemon juice, maple syrup, and chia seeds. Transfer the jam to a storage container and refrigerate for at least 1 hour, or until thickened.
- Prepare the PBJ Crumble Bars: Preheat the oven to 350 degrees F. Line a 9×9 inch baking dish with parchment paper.
- In a large bowl, whisk together the white whole wheat flour, oats, brown sugar, baking powder, and salt.
- Cut the cold butter into small pea-sized cubes. Work the butter into the flour mixture with your hands until crumbly. Stir in the egg and vanilla extract until a loose crumble dough forms.
- Firmly press about two-thirds of the dough into the bottom of the prepared pan to create an even crust.
- Gently spread the melted peanut butter over the crust. Spoon the watermelon chia jam over the peanut butter and carefully spread it into an even layer. Crumble the remaining dough over the top.
- Bake for 30 minutes, or until the top is golden. Allow the bars to cool before slicing into 16 pieces.
Nutrition
- Serving Size: 1/16 recipe
- Calories: 221
- Sugar: 19g
- Sodium: 112 mg
- Fat: 10g
- Saturated Fat: 4g
- Carbohydrates: 29g
- Fiber: 2g
- Protein: 3g
